M. Blake
Reichenbach
Writer, Product Manager, & Tinkerer
Long story short:
I build things that make a difference.
Writer, Product Manager, & Tinkerer
Long story short:
I build things that make a difference.
Blake
Reichenbach
Product manager · writer · builder of things. Draft to craft and curiosity.
I'm innately curious — about ideas, about people, about why things work the way they do and how they could work better. That curiosity isn't a hobby; it's the thread running through everything I do.
It's what pulled me into tech in the first place. Curiosity about marketers — how they think, what they're actually trying to do, where their tools fail them — is what made me a good PM. I've spent my career on zero-to-one launches at HubSpot, building products used by millions, because I can't stop asking what's missing and what's possible.
The same impulse drives my writing. Curiosity about storytelling, about identity and place and the stories we inherit — that's what makes me a writer. And curiosity about how to translate my interests into something useful for other people is what led me to build PRactical and start Non-Slop Fun.
I follow the rabbit holes. I pick things apart. Then I build something better.
Reflection is resistance. Creative and cultural commentary about the things worth examining — and a celebration of the well-examined life.
Read it →A workout tracker for lifters who want a clean, intelligent tool without the bloat. No social features, no AI gimmicks — just straightforward progressive overload tracking done right.
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A niche site for writers who take the craft seriously. Practical guidance, honest takes, and a growing library of resources for fiction writers at every stage.
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A creative retreat in the Appalachian foothills, steeped in regional charm and designed for the kind of thinking that requires a change of scenery.
Bookings Coming SoonZero-to-one launches. Platform scale. Products used by millions.
Overhauled fraud detection to leverage machine learning. Maintained accuracy across key threat categories while laying the groundwork to shift from reactive to proactive modeling.
Designed HubSpot's product strategy for EU DSA compliance — navigating regulatory requirements, platform architecture, and user experience at scale.
Launched Content Remix as part of the creation of Content Hub, quickly establishing the tool as a flagship AI product within HubSpot's portfolio.
Launched HubSpot's AEO v1 feature set, setting the stage for the XFunnel acquisition and the v2 tools currently on the market.
Conceptualized and launched HubSpot's Social Insights framework — built on Reddit data — to help brands extract meaningful audience and competitive intelligence.
Whether it's a consulting engagement, a creative collaboration, or just a good conversation — I'd love to hear from you.
