Blake
Reichenbach
Product manager, writer, and builder of things drawn to curiosity and craft.
Product manager, writer, and builder of things drawn to curiosity and craft.
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I'm a product manager by trade and a writer by compulsion, which means I spend a lot of time thinking about why things are built the way they are — and whether they could be better.
As a PM, I've spent my career on ambitious, zero-to-one launches. The work I'm most proud of starts with genuine curiosity about what people actually need — not what they say they want, not what's easiest to build — and ends with something that earns their trust. I think of that as product taste: the ability to turn empathy into decisions.
"Product taste: the ability to turn empathy into decisions."
That same instinct shows up everywhere. PRactical exists because I saw a gap in the market for a workout tracker that respects the user's intelligence — no bloat, no dark patterns, just a clean tool that does exactly what it promises. Non-Slop Fun exists because I believe the well-examined life is worth writing about, and that genuine creative and cultural commentary is an act of resistance against the default mode of mindless scrolling. The Berea Writers Cabin exists because a space should mean something — it should invite the kind of thinking that doesn't happen on a laptop screen.
I'm based in Kentucky. I'm a certified personal trainer who mostly just trains himself. I'm working on two novels — an Appalachian dark fantasy about ecology, class, and what it means to come home, and a high fantasy rooted in the mythology of gods and the people who live in their shadow. Both are works in progress, which feels like the right place for them to be.
If you've landed here, you're probably curious, you make things, and you're a little skeptical of anything that was built to game your attention rather than earn it. Welcome.
Reflection is resistance. Non-Slop Fun is a newsletter about creative and cultural commentary — examining the things worth examining, and celebrating the well-examined life.
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A workout tracker for lifters who want a clean, intelligent tool without the bloat. No social features, no AI gimmicks — just straightforward progressive overload tracking done right.
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A niche site for writers who take the craft seriously. Practical guidance, honest takes, and a growing library of resources for fiction writers at every stage.
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A creative retreat in the Appalachian foothills, steeped in regional charm and designed for the kind of thinking that requires a change of scenery.
Bookings Coming SoonSelected work from my time as a Product Manager at HubSpot.
Overhauled fraud detection in Trust & Safety to leverage machine learning. Maintained accuracy and precision across key threat detection categories while laying the groundwork to shift from reactive to proactive modeling.
Designed HubSpot's product strategy for complying with the EU Digital Services Act — navigating the intersection of regulatory requirements, platform architecture, and user experience at scale.
Launched Content Remix as part of the creation of Content Hub, quickly establishing the tool as a flagship AI product within HubSpot's portfolio.
Launched HubSpot's AEO v1 feature set, setting the stage for the acquisition of XFunnel and the re-release of the v2 tools currently on the market.
Conceptualized and launched HubSpot's Social Insights framework, built on Reddit data, to help brands extract meaningful audience and competitive insights from across the internet to inform their marketing strategies.
If something here resonated — or if you're thinking about working together — I'd love to hear from you. Whether it's a consulting engagement, a creative collaboration, or just a good conversation, feel free to reach out.