Blake
Reichenbach

I'm a product manager by trade and a writer by compulsion, which means I spend a lot of time thinking about why things are built the way they are — and whether they could be better.

As a PM, I've spent my career on ambitious, zero-to-one launches. The work I'm most proud of starts with genuine curiosity about what people actually need — not what they say they want, not what's easiest to build — and ends with something that earns their trust. I think of that as product taste: the ability to turn empathy into decisions.

"Product taste: the ability to turn empathy into decisions."

That same instinct shows up everywhere. PRactical exists because I saw a gap in the market for a workout tracker that respects the user's intelligence — no bloat, no dark patterns, just a clean tool that does exactly what it promises. Non-Slop Fun exists because I believe the well-examined life is worth writing about, and that genuine creative and cultural commentary is an act of resistance against the default mode of mindless scrolling. The Berea Writers Cabin exists because a space should mean something — it should invite the kind of thinking that doesn't happen on a laptop screen.

I'm based in Kentucky. I'm a certified personal trainer who mostly just trains himself. I'm working on two novels — an Appalachian dark fantasy about ecology, class, and what it means to come home, and a high fantasy rooted in the mythology of gods and the people who live in their shadow. Both are works in progress, which feels like the right place for them to be.

If you've landed here, you're probably curious, you make things, and you're a little skeptical of anything that was built to game your attention rather than earn it. Welcome.

If something here resonated — or if you're thinking about working together — I'd love to hear from you. Whether it's a consulting engagement, a creative collaboration, or just a good conversation, feel free to reach out.