Taste Cannot Be Mindless
Which makes it the most interesting weapon against scrolling I've found lately.
Read more →Writer • Builder • Kentucky
I write fantasy that explores Appalachian folklore and identity. I build products that help businesses find their voice in AI search. And I help writers sharpen their craft through narrative analysis. Sometimes all three inform each other.
I'm a product manager by day and a fantasy writer by night, which means I think about narrative structure constantly. Whether I'm mapping user journeys at HubSpot or plotting a novel about Appalachian folklore, the same questions apply: What does the protagonist want? What's standing in their way? How do they change by the end?
I grew up in Kentucky, studied literary theory at Oxford, and now split my time between building AI search tools and writing fiction. I also run Inkwell Insights, where I help writers improve their craft by analyzing storytelling techniques across mediums—film, games, literature.
This site is where all those threads come together. Not to sell you anything, just to show you what I'm working on and how I think about craft, strategy, and the ridgelines between them.
Which makes it the most interesting weapon against scrolling I've found lately.
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