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Blake Reichenbach
By Blake Reichenbach
on December 27, 2020

SEO, or Search Engine Optimization, is often discussed in broad, nebulous terms. With our current discourse on the topic, it can feel like only large businesses with enterprise marketing teams are even able to get their foot in the door with SEO. 

After all, who else has access to the tools, developers, and SEO-specialists to make sense of all of it?

Well... you do! Let's bust some SEO myths, get clear on what it actually looks like to implement an SEO strategy, and take a look at why it needs to be a part of every wellness business' marketing toolkit. 

Blake Reichenbach
By Blake Reichenbach
on December 24, 2020

2020 has been a challenging year for most of us– especially small, independent businesses. 

As we look into 2021, it's more important than ever to be strategic about how you're budgeting time and money in an effort to promote your business. This is particularly true for small businesses in the wellness and fitness space. Months of quarantining and limited public exposure has meant limited opportunities to work directly with our clients, which is where so many of us– whether through personal training, gym memberships, or demonstrations– excel.