2020 has been a challenging year for most of us– especially small, independent businesses.
As we look into 2021, it's more important than ever to be strategic about how you're budgeting time and money in an effort to promote your business. This is particularly true for small businesses in the wellness and fitness space. Months of quarantining and limited public exposure has meant limited opportunities to work directly with our clients, which is where so many of us– whether through personal training, gym memberships, or demonstrations– excel.