Stays up-to-date on inbound and digital marketing best practices. Provides training and creates documentation regarding best practices for product groups. Develops and analyzes troubleshooting documentation to ensure organization-wide success with software tooling. Effectively and quickly communicates across widely varied teams to ensure operational efficiency. Creates detailed reporting for product teams to identify trends in customer pain volume.
Added value to customer experience by providing phone and web support for utilizing HubSpot tools. Provided consultative guidance in utilizing HubSpot's sales and marketing software to construct effective, high-conversion funnels. Collaborated with colleagues on solving complex issues. Gained the trust of difficult customers and seeks to add value to customers’ experiences and relationship with HubSpot.
Sources, reviews, and publishes articles related to men's lifestyle, fashion, and wellness on a weekly basis. Writes additional content to fill editorial gaps. Creates marketing plans and budgets to promote content. Develops quarterly editorial calendars.
Provided small business owners, nonprofit leaders, executives, and individuals with content services and general assistance. Developed editorial calendars and sales funnels to meet marketing goals. Wrote, edited, and published SEO web content.
Sullivan University/ Academic Services Coordinator
FEBRUARY 2016 - MARCH 2017; LOUISVILLE, KY
Managed academic files of 200+ distance learning students, including sensitive and FERPA-protected information. Provided academic guidance to assigned advisees. Performed clerical duties as needed. Improved student retention rate (20% higher than office average). Processed appeals for academic reinstatement. Created suggested course schedules to keep students on track to graduate.
Bellarmine University / Writing Center Assistant Director
AUGUST 2013 - FEBRUARY 2016; LOUISVILLE, KY
Worked directly with students to improve writing and editing techniques. Managed consultant availability schedule. Successfully increased number of new students receiving tutoring and retention of pre-existing tutees.
Graduated Magna Cum Laude (3.84 cumulative GPA). Studied abroad at the University of Helsinki (Helsinki, Finland).
Studied critical reading and Shakespearean adaptations at the University of Oxford as a recipient of the English-Speaking Union’s British University Summer School Program scholarship.